Community

We are family.

Making meaning through an invigorating purpose. - Gurnek Bains


What could be better, people that are happy and feel part of something where they contribute to

We are incredibly proud that the IFG Family includes people that live and breathe the lifestyle which goes hand in hand with the products we sell. What that means is that they are connected to the communities where they go to do their thing.

From dressage days to big swell strike missions, being immersed and part of the cultural lifestyles of these activities gives Internet Fusion Group the unique make-up of a family filled with talented individuals.

Our aim is that doing the right thing by our people, our customers, the communities and the environment that we live and play in, we can be a good world citizen.

Through the actions of our business we have an affect the environment and our communities. The Internet Fusion Group is committed to the elimination of plastics from our environment, to being ethical in how we treat the world and our People.

Our People buy from the different sites that we own and they work in all aspects of the business whether directly for us or for a supplier. So, we are committed to making life better through the work that we do, supporting good causes and charities, and of course that means eliminating modern slavery, human trafficking, forced labour, and similar human rights abuses.

Doing the right thing

We want the world to be fair and just for everyone. So, keeping our people and the people that work for us either directly or indirectly through a supplier of products or services safe, is vital.

We want to make sure that everyone involved with IFG’s journey, are not subject to any behaviour or threats that may amount to modern slavery, human trafficking, forced labour, and similar human rights abuses.

Making meaning through an invigorating purpose. - Gurnek Bains

our purpose

When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible. – Howard Schultz

The reason we exist is because we are passionate about the products we stock far and wide. We want to inspire generations of riders, (horse or board) and all those in between. We are determined to provide an experience to the customer that is seamless and emotionally memorable.

We do everything in our power to safeguard the things we care for. If the environments we all enjoy or the communities we love are under threat, it’s our job to step in and try to defend them.

our values

We want help people connect with what matters to them; so we're creating a invigorating environment to reflect that world, and some good solid values are at the heart of what we do. By making virtues from the the things we do, we want our values to be reflected through the attitudes and behaviours of our people.

So, we are connected to the communities and products; we are passionate about continual improvements; we are committed to delivering; we are collaborative with our suppliers; we drive a sustainability agenda and we make sure that simplicity remains at the heart of what we do.

We're more than just a corporate business. We have a beating heart that is made up of our passionate customers and our dedicated people.

When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible. – Howard Schultz

purpose with a clear direction

Getting going

We are on a journey and part of that is having positive leadership in terms of our behaviour in the world.

More compelling still, is our focus to make a sustainable business, prioritising our people and the planet.

Internet Fusion Group are working with our people to make sure that we are a responsible business and that they are able to contribute in what that looks like.

We aim to build a POSITIVE environment, with GOOD leadership, and a defined PURPOSE our People can get behind.